A&R Tips: The Art Of The Press Kit Tweet BY: Jonathan Ostrow | 34 Comments | Print Article If every artist, band or group represents it’s own brand, and must be sold as such to the public and to the music industry, then every brand needs to be packaged in a way that will effectively showcase it’s strengths and marketability. With the Electronic Press Kit (EPK), you can make sure that your first impression is a lasting one. Most of the best press kit examples make it very simple for the public to instantly learn about your products or brand while allowing them to readily access materials and photos to use. What is a press kit?
Press kits usually contain music, informational material, pictures and contact information for the band, so that you are competitive with other bands seeking the same attention. They also include great music, video, and bio text that convey a sense of the artist. Their designs showcase a clear layout with columns or sections.
A press kit template is a part of your business website that contains information and resources meant for publishers and reporters.
This article will tell you how to make a professional-looking band/artist press kit.
Here are a few stunning electronic press kit examples that hit the mark in all areas. Promoters, talent buyers, and booking agents often review dozens, if not hundreds, of new Artists every day. Put Your Best Foot Forward. An electronic press kit — or EPK — is a digital solution for showcasing the services or products of a business or individual. Whether you’re drumming up business for your band or trying to win new clients for your company, Adobe Spark Page lets you create an electronic press kit that will set you or your organization apart from the competition.
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