Richard Fink Strategic Advisory, Technology and CX, Marvel Stadium Redevelopment at AFL - Australian Football League Melbourne, Australia 500+ connections

Etihad Stadium was the third naming rights partner of the venue after it opened as Colonial Stadium in 2000 before a change to Telstra Dome in 2002. Top: Artist's impression of Marvel Stadium redevelopment. Bottom: Artist's impression of Docklands Primary School Bottom: Artist's impression of Docklands Primary School While Geoff’s previous role at Development Victoria focused on Docklands, he is also keen to work with his team to continue the success of other precinct projects.

Unlike most stadiums around the world, Etihad Stadium (originally Colonial Stadium) was always envisaged as an urban stadium acting as a catalyst for the redevelopment of the former docks, with its four 'corners' eventually developing over time to fill out and assist in … It has seating for 53,000 and features a retractable roof to ensure Melbourne’s famously changeable weather doesn’t interrupt events. The deal coincides with the AFL’s acquisition of the stadium, Marvel's new naming rights deal and a $225 million grant from the Victorian Government to redevelop the stadium. As Marvel Stadium turns 20 this week, the evolution of the Docklands venue remains a mystery, with the AFL yet to announce detailed plans for its redevelopment.. Marvel Stadium at Melbourne's Docklands is set to receive a $225 million redevelopment to convert it into one of the most fan-friendly multipurpose stadium in the world. Images: Marvel Stadium (top) and … Docklands’ Marvel Stadium will go ahead with $225m revamp despite AFL season on hold The AFL has halted the 2020 season, sought financial aid and stood down staff due to the coronavirus pandemic — but the $225m Marvel Stadium redevelopment will still happen. Marvel Stadium management change 04 Dec 2019. Stadium Redevelopment – Reimagining Stadiums in 2020. ... Victorian Government backs plans for redevelopment of MCG and Etihad Stadium.

The AFL has offloaded a prime piece of central Melbourne real estate, originally earmarked for the redevelopment around Marvel Stadium, for an estimated $60 million. Future Food was engaged by ARM Architecture (principle consultant) on the redevelopment of Marvel Stadium in conjunction with a wider stakeholder group that included AFL, Marvel Stadium, Development Victoria and Delaware North. Docklands Stadium, also known by naming rights sponsorship as Marvel Stadium, is a multi-purpose, grassed oval sports and entertainment stadium in the Docklands area of Melbourne, Victoria, Australia.Construction started in October 1997, and was completed in 2000 at a cost of A$460 million.

In October 2018 plans for the new stadium to replace the original Sydney Football Stadium were released by the Government of New South Wales. Docklands Stadium, also known by naming rights sponsorship as Marvel Stadium, is a multi-purpose, grassed oval sports and entertainment stadium in the Docklands area of Melbourne, Victoria, Australia.Construction started in October 1997, and was completed in 2000 at a cost of A$460 million. Stadium Redevelopment – Reimagining Stadiums in 2020. Construction was initially scheduled to commence in 2019 with an early 2022 completion date. The Andrews Government committed $225 million towards the Marvel Stadium rebuild in April 2018 in exchange for a guarantee that the AFL Grand Final stays in Melbourne until 2057. AFL seeks project manager for Marvel Stadium upgrade. It's also home to AFL House, on Harbour Esplanade. The Australian Football League, which owns the 56,000-capacity multi-purpose stadium, secured $225 million in taxpayer funds two years ago, but it hasn’t been smooth sailing since then.

In December 2018 Lendlease were appointed to build the stadium.

The new partnership aims to elevate the stadium’s user experience offered to sport fans by expanding the F&B program and tapping into experiential approaches to engage visitors in game-days.

The AFL is moving forward with its $225 million plan to upgrade Marvel Stadium, having sought expressions of interest for stage one works in recent months. With technological advances like streaming services changing the way fans consume sports and interact with their favourite teams, stadiums and stadium operators are challenged to find new ways of attracting audiences. This reflects in the development of commercial and leverage opportunities within AFL’s large sales portfolio as well as stadium redevelopment within the AFL’s recent acquisition of Marvel Stadium. Adam Richardson’s role with the AFL and Marvel Stadium sees him manage the Partnership and Stadium Sales portfolio. Adam Richardson’s role with the AFL and Marvel Stadium sees him manage the Partnership and Stadium Sales portfolio.

Unlike most stadiums around the world, Etihad Stadium (originally Colonial Stadium) was always envisaged as an urban stadium acting as a catalyst for the redevelopment of the former docks, with its four 'corners' eventually developing over time to … The AFL has used Marvel Stadium as a safety net for a deal with banks to keep the league and clubs alive, with the $1 billion asset helping secure a $500 million line of credit. The 56,000-capacity AFL-owned stadium will become a seven-day-a-week destination and …