amazon advertising spec

All advertising content must be appropriate for a general audience and for the type of placement in which it will be displayed, and, as an advertiser using Amazon Advertising, it is your responsibility to make sure that both you and your ads comply with all applicable laws, rules, regulations, and industry standards in each geographical area where the advertisements may appear. We insist on the highest standards and present Amazon customers with timely, relevant, and beautiful advertising that enhances their shopping experience. All content must be appropriate for a general audience and must comply with all laws, rules, and regulations that apply to the advertiser or the advertising content in any location where the advertisements may appear. Amazon DSP Mobile offers display advertisers the ability to reach and target mobile users on high-quality third-party mobile applications on Android, Kindle Fire, and iOS platforms.


All Sponsored Brands video campaigns are subject to Amazon’s sponsored ads creative acceptance policies. Our specs and policies are in alignment with the CBA Better Ads Standards and explain how to create and evaluate ad experiences.


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